followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

Target For Share Or Target For Efficiency
Michael Hedges January 31, 2013 Follow on Twitter
Audience targeting is a strategy. Programmers learn that big shifts have consequences, some intended and some not. Commercial channel managers like salable targets, young people historically. But they're subject to mood swings. The answer might be 30-somethings.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm