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RIX FM Leads Sweden’s Commercial Radio to Record Shares
Michael Hedges August 15, 2005
Shuffling brands and frequencies, consolidating further Sweden’s commercial radio spectrum, yields benefits to large group owners. Modern Times Group (MTG) – owner of RIX FM and Lugna Favoriter - took over the 20 frequencies licensed to NRJ Group. Ten were given to RIX FM and 7 to Lugna Favoriter with one in the three major cities remaining under the NRJ brand and format. Nationally MTG Radio increased market share to 23.8% from 18.1% one year on.
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