- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


Task Force Established To Develop Newspaper Readership Measurement Standard For Print And Web that Answers Advertisers’ Increasing Demand To Track They Get What They Think They Are Paying For
Philip M. Stone February 23, 2007
Here’s one of the biggest problems a newspaper faces today, as explained by a Houston car dealer, when trying to convince an advertiser to stay with print rather than switch to the Internet: “We can pretty much measure an online cost per head. But if you put an ad in the Sunday paper it will probably cost more than $2,000 and you have no idea who comes through the door because of it. We’ve wasted a lot of money that way.” available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm