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Newspaper Web Sites Have Added Reason To Get Deeply Into Video As Nielsen Net/Ratings Says It Will Now Rank A Site’s Popularity By Time Spent There Rather Than Page Views
Philip M. Stone July 13, 2007
Those tricks used to increase page views like spreading stories over three or four pages to increase the number of pages accessed will soon become a thing of the past as Nielsen Net/Ratings switches the basis for its web ranking system to the time a visitor spends on a site rather than the number of pages accessed. And that should be a big boost for sites to greatly expand their video use, for how better a way to keep eyeballs on a site for prolonged periods of time than several one or two minute videos. available for restricted access.
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