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Young People Need A Media Tradition
Michael Hedges November 17, 2014 Follow on Twitter
With their own music and styles young people have long had media's complete and absolute attention. Advertisers have loved youth culture since the 1960's when it became a marketing target, separate and distinct from the adult world and ready to spend to prove it. Best equipped to reach out to this new audience, for a variety of reasons, have been the radio broadcasters.

 

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