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The BBC Wants Back Its Teen Audience No Matter The Video and Audio Platforms Used. But Rupert Murdoch Wants Those Teens Surfing MySpace, And His People Howl At The BBC Spending Public Funds For Competitive Sites. Let The Battle Begin.
Philip M. Stone April 27, 2006
The British Broadcasting Company (BBC) has clearly set out traditional media’s problem and how it intends to fix it. “The BBC should no longer think of itself as a broadcaster of TV and radio and some new media on the side. We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move.”

 

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