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Market Development Struggles Between Waiting And Wanting
Michael Hedges November 3, 2014 Follow on Twitter
The health of a media market can be measured by one particular vital sign, the radio sector. Listeners are engaged by stories and songs, dialects and sounds making radio stations part of the local conversation. Reliable and accessible yet always changing radio is the perfect bridge to the new media environment. Advertisers benefit from this and, in turn, make radio broadcasting a good business. That is, in theory, the way it's supposed to work.

 

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