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BSkyB Agrees To Pay An Average £4.76 million ($8.9 million) to Televise Exclusively, Including Broadband, Each of 92 UK Premier League Football Matches Per Season From 2007 2010, But Mobile Operators Say Football Is Getting Too Expensive For Their Tastes
Philip M. Stone May 8, 2006
The UKs Premier League has just sold domestic television and broadband rights to its matches in 2007 2010 to BSkyB and Irish broadcaster Setanta for a total of £1.706 billion ($3.27 billion) a 60% premium over the last deal won exclusively by Sky in 2003.
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