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England Mourns As Its Soccer Team Fails To Qualify For The Euro Championships, But It Is The UK’s Commercial TV Network Really Weeping As It Sees Up To £15 Million ($30 Million) Slipping Through Its Fingers
Philip M. Stone November 23, 2007
The big deal in television broadcasting these days is sports. Advertisers are willing to pay premium rates to get in on the big games. Rupert Murdoch said that Fox Sports recently got $3 million for a 30-second ad on the 2008 Super Bowl telecast.
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