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FIFA Capitulates, Agrees There Should Be No Coverage Distinction Between Text and Pictures, And Allows Real-Time Unlimited World Cup Internet Coverage For Both
Philip M. Stone March 14, 2006
It was a battle of business titans – FIFA, football’s governing body, wanted to protect its own commercial World Cup Internet interests by forcing the media to accept accreditation rules that prohibited any match picture appearing on the Internet until after the final whistle. The world’s media joined together in refusing FIFA’s terms, threatening freedom of the press issues, getting governments involved, and warning FIFA commercial sponsors of media difficulties ahead. Result: FIFA hoisted the white flag. No need for a penalty shootout – it’s the World’s Media 1, FIFA 0.

 

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