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The Cup of Nations opens. Itís pay to play (or watch or listen) every day
Michael Hedges January 22, 2008
For broadcasters and telecoms to ad agencies and sponsors, sport is, again, the best hope for a brighter (financial) day. Africaís Cup of Nations football tournament opened this past weekend to an expected audience of one billion. By yearsí end sports programming will enrich many; certainly those who place the right bet.
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