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Itís the Rugby World Cup Final Saturday Night and the UKís ITV Network Stands To Make An Advertising Killing As England Face South Africa in Paris, and Then the Next Day Another Huge Sports Bonanza For The Network As A Brit Stands To Win The Formula One Championship
Philip M. Stone October 17, 2007
When England beat France 14-9 last Saturday night in Paris in the semi-final of the Rugby World Cup the British ITV network reached a peak 51% share. But that was a pittance compared to the French ratings that gave commercial channel TF1 its largest ratings of the year with a 67.4% audience share. But while the French may not tune in such numbers for this Saturdayís final, the Brits are expected to blast right through last weekís numbers, and the network is going to clean-up big-time.
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