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When Les Hinton Gets It Wrong – Sales of The Sun dropped in June Instead of Getting A World Cup Bump – Then You Know That Newspaper Reading Habits Have Forever Changed And Newspapers Had Better Change Their Ways
Philip M. Stone July 17, 2006
Les Hinton, executive chairman of News International, UK, told a standing-room only audience of global newspaper publishers in early June that with the World Cup starting soon that he expected to see up to a 12% bump in daily sales of the Sun tabloid, Britain’s largest circulation daily newspaper. What he ended up getting was selling 82,000 fewer copies in June than he did in June a year ago – a drop of 2.54% with average June sales of 3,148,700, down 329 from May.
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