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With Massive Hits on Its Web Site and Lackluster Ratings for Much of its Terrestrial Primetime Telecasts, NBC Must Have Gotten The Message That Prime Time Tape Delay Is A Dicey Concept When the US Fails to Deliver on the Medals Hype, But There Is Money To Be Made From the Web
Philip M. Stone February 27, 2006
On several nights regular programs on other networks beat NBC’s taped primetime Olympics coverage. On the other hand, the number of page views on the NBC Olympics web site in just the first week of Torino surpassed the total number of page views four years ago at Salt Lake City, mainly because of the huge amount of video now made available. It may just be that primetime taped delay coverage – watching when the network wants one to watch rather than today’s trend that we watch when we want to watch – is a concept for which the final whistle needs blowing.
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