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Thanks to NBC for Basically Financing the Olympic Games Where We in Europe Get To See Everything Live While In The US Its Prime Time Tape Delay
Philip M. Stone February 9, 2006
The financials for television coverage of the Torino Winter Olympic Games starting this weekend are staggering. For the US rights to Torino NBC paid $613 million, and by the time production costs and everything else is included it wonít see much change from $750 million. Thatís a lot of commercials it has to sell and Madison Avenue figures NBC, if itís lucky, may just break even compared to the $70 million it made on each of the last two Olympics. available for restricted access.
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