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Huge Audiences, Vuvuzelas And Jabulanis, Ambush Marketing Resulting In A South Africa-Netherlands Diplomatic Spat And A Fired TV Pundit – And That Was Just Week One Of The World Cup!
Philip M. Stone June 17, 2010 Follow on Twitter
The world is football (soccer) mad. There’s no denying it. For many World Cup participating countries, although still not the US, when their games are on TV more than half the population watch. Note we particularly say watch since hearing is another matter as we all welcomed to the land of the vuvuzela.

 

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