Welcome to followthemedia.com
The article or material you have chosen...
Take Digital Advertising and Multiple Platforms – Two Success Keys That Shoot Out From Accenture’s Media Survey -- Add NBC Saying TV Survival Depends On Other Platforms And The Media Landscape Is Changing Faster Than You May Think
Philip Stone May 6, 2008
Here’s the short of it – 52% of respondents in Accenture’s respected annual survey of Global Media Content believe that by 2012 digital advertising will eclipse traditional advertising. And 66% said that the largest driver of additional revenue in the next five years will come from new ways of delivering content. Having said that, there is still a cloud over how long it will take for mobile to shine.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration