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With 2007 Advertising Spend Numbers Revised Down, How Does 2008 Look? Not Great According to the Experts At The UBS Media Week
Philip M. Stone - December 4, 2007
Hereís how Robert J. Coen, the guru of US advertising forecasters, summed up his downbeat presentation to financial analysts and media executives Monday, 'Things donít look good, but not as bad as you might fear and will get better,' and after a slight pause he remembered the most important part, 'but not next year.' To Steve King, CEO of Zenith Optimedia, the good news was, 'We do not believe there will be an ad recession in 2008.' Neither quote really instills great confidence.
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