- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


Block And Tackle, Dance And Tumble
Michael Hedges September 21, 2015 Follow on Twitter
The interruption model has revered status within the advertising business and the media sectors dependent on them. Media consumers have groused for decades about ads getting in the way of favorite radio and television programs. Ad supplements falling out of the newspaper at most inconvenient moments can be irritating. The digital dividend has brought cool stuff to media consumers - and cool cash to providers - and easily excitable advertising people have fallen for the trap. available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm