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Block And Tackle, Dance And Tumble
Michael Hedges September 21, 2015 Follow on Twitter
The interruption model has revered status within the advertising business and the media sectors dependent on them. Media consumers have groused for decades about ads getting in the way of favorite radio and television programs. Ad supplements falling out of the newspaper at most inconvenient moments can be irritating. The digital dividend has brought cool stuff to media consumers - and cool cash to providers - and easily excitable advertising people have fallen for the trap.

 

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