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“Take Two Aspirin And Wait For 2008; Ad Spending Through The First Three Months Contracted At An Even Faster Rate Than We Expected” – TNS Media Intelligence Research Director
Philip M. Stone - June 14, 2007
TNS Media Intelligence was the most optimistic of all the big forecasters last December with its 2007 ad spend predictions, but now halfway through the year it’s rollback time, big time. No more 2.6% gain for the year, that’s now down to 1.7%, or put another way, $1.4 billion disappears off the projections.

 

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