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US Automakers See Sales Drop Dramatically And For Newspapers Experiencing a Near 50% Drop in the Auto Spend “It’s A Melting Ice Cube All The Way Around.”
Philip M. Stone - August 7, 2006
That the US automobile industry is in another crisis is no secret. Headlines blare out about Toyota overtaking Ford in June sales, how Chrysler Group sales fells 37% over a year ago, etc. etc., but for the media watcher the real story is how those automakers and their dealers are desperately trying to lure buyers back to the showroom. They are cutting way back on the newspaper spend, TV is still the biggest spend but recent “folksy” campaigns have flopped, and the Internet and mobile are increasing their popularity. available for restricted access.
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