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The Good News For Newspapers Is that More People Than Ever Before Are Reading Their Online News Sites. The Bad News Is that One of Their Major Advertising Sectors – Automotive – Is Moving Much Of Its Spend to The Web, Too, But Not Necessarily To Newspaper Sites
Philip M. Stone - February 6, 2006
US newspaper web sites continued to attract web crowds in record numbers during Q4, 2005 as some 35% of all active US web users spent time on a newspaper site. But that is about the only thing newspapers can find to celebrate, and with print circulations still in decline, and revenues basically flat there is now the added dose of bad news that newspaper classified automobile advertising has taken a nosedive, and all the signs are things will get worse, not better.
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