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A Drop in Auto Advertising Is Really Beginning To Hurt US Traditional Media, But It Is Nothing Compared To What Will Happen If GM’s Delphi Unit Goes on Strike In May And Shuts The Company Down.
Philip M. Stone - April 10, 2006
Metaphorically, when General Motors sneezes, the advertising business catches cold. So with a threatened strike looming within the next couple of months at its Delphi parts offshoot, and analysts saying if it happens it will be a long strike, crippling GM and forcing it into bankruptcy (intensive care) then the advertising prognosis (spend) for America’s leading advertiser on its traditional clients may well leave them feeling faint.

 

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