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The Auto Advertising Spend Will Increase In Q4, But The Question Remains Where Will The Money Go?
Philip M. Stone - October 12, 2006
A $750 million drop in US auto print advertising this year by domestic and foreign auto companies has already hit bottom lines with double-digit percentage revenue declines at most newspapers and generalist magazines, but the prevailing view was that printís loss was the Internetís gain. So when Yahoo announced that a slight drop in auto and financial advertising would adversely affect its 3rd quarter revenue forecasts Wall Street went into a tizzy.
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