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General Motors Cut Its Time Inc. Ad Spend In 2006 By $48 Million, But the Automaker Sponsors Three New AOL online-only programs – A Clear Example Of Ad Spend Drifting To Emerging Media
Philip M. Stone - January 26, 2007
The Three Big US automakers –General Motors, Ford, and Daimler Chrysler -- cut their ad spend with Time Inc last year by more than $100 million which is one reason for the magazine group cutting 289 jobs this week, but the automakers weren’t just pocketing all of that unspent cash but rather they were directing more and more money to what is becoming known now as emerging media.
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