followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

When Yahoo’s Shares Are Hammered 12% Because A Drop In Auto Advertising Hurts 3rd Quarter Ad Revenue Forecasts Then You Begin To Understand The Enormity Of The $750 Million Tip Of The Print Auto Iceberg
Philip M. Stone - September 20, 2006
A $750 million drop in US auto print advertising this year by domestic and foreign auto companies has already hit bottom lines with double-digit percentage revenue declines at most newspapers and generalist magazines, but the prevailing view was that print’s loss was the Internet’s gain. So when Yahoo announced that a slight drop in auto and financial advertising would adversely affect its 3rd quarter revenue forecasts Wall Street went into a tizzy.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm