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FCUK Advertising Not Yet Banned In Boston – But Getting Close
Philip Stone May 15, 2006
For clothes retailer FCUK -- the initials stand for French Connection United Kingdom, the initials easy to remember for a reason that doesn’t take a marketing MBA to figure out – sales recently have been seriously dropping. So it embarked on a new advertising campaign featuring lesbianism and women fighting one another. And now sales are dropping even more!
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