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Ad Spending Rises: Goodbye Mad Men, Hello Bots
Michael Hedges April 10, 2014 Follow on Twitter
Advertising people follow trends better than anybody. Their currency is the newest, latest and greatest. But the tools of the trade - slick phrases, clever visuals, unique display - aren't what they used to be. The geeks have invaded. 'Believe me,' said Don, 'everybody thinks this is temporary.' available for restricted access.
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