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Bud-TV Launches Today After Its Super Bowl Introduction And If The Idea Works Then Television Will Be Crying In Its Beer
Philip M. Stone - February 5, 2007
Anheuser Busch begins a really novel idea today that has television executives gritting their teeth – it is launching a multi channel Internet television network, Bud TV, all with original programming, and if the site captures its target male 21 – 27 year-olds then television could well lose an awful lot of advertising as other sponsors climb onto the Bud wagon.
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