followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

The Number Is Up
Michael Hedges October 5, 2009 Follow on Twitter
Ad spending drives the media world. Media buyers have, it would seem, all the leverage on rates if not content. They play a numbers game. But they may find that others can play that game, too.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm