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The UK Ad Watchdog Continues Campaign to Stop Unsubstantiated Claims By Cosmetic Manufacturers That They Have Found the Next Best Thing to the Fountain of Youth
Philip M. Stone August 25, 2005
Even the smiling face of super model Claudia Schiffer wasn’t enough to convince the UK’s Advertising Standards Authority (ASA) that make-up products from L’Oreal were the wonder products their television advertisements said they were. And therefore ASA made the French cosmetics company take the ads, part of a multimillion dollar television campaign, off the air.
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