- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


True culture shock for most Europeans visiting the US is to turn on the TV and watch around 18 minutes of ads in every hit one-hour series programs that they could watch at home a few months later with likely no ads at all.
Philip Stone May 22, 2008
Commercial television company executives may be looking forward to summer holidays, somewhere in the distant future. But it's a long slog to Olympics time, if that brings up ad spending. There was a first quarter slow down in ad spending. Don't blame it all on the internet. available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm