- a knowledge base for media professionals

Welcome to

The article or material you have chosen...


Nearly $12 Billion Has Been Spent This Year (And Itís Only May) By The Likes of Google, Yahoo!, and Microsoft In Buying Up Digital Advertising Companies Signaling Itís No Longer Just Chasing Eyeballs But Rather Running The Advertising Those Eyeballs Will View
Philip M. Stone - May 22, 2007
In the past five weeks alone Google, Yahoo!, WPP and Microsoft have spent $10.5 billion for digital advertising businesses and since the beginning of the year the spend now totals $12 billion. Thereís no question that the big guys want their piece of the advertising financial pie and that means owning how web ads are bought, sold, and displayed. available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm