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Nearly $12 Billion Has Been Spent This Year (And Itís Only May) By The Likes of Google, Yahoo!, and Microsoft In Buying Up Digital Advertising Companies Signaling Itís No Longer Just Chasing Eyeballs But Rather Running The Advertising Those Eyeballs Will View
Philip M. Stone - May 22, 2007
In the past five weeks alone Google, Yahoo!, WPP and Microsoft have spent $10.5 billion for digital advertising businesses and since the beginning of the year the spend now totals $12 billion. Thereís no question that the big guys want their piece of the advertising financial pie and that means owning how web ads are bought, sold, and displayed.
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