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As the EC Declares War on Obesity, the Food Industry Changes Its TV Advertising. Their Voluntary Theme Becomes “Eat and Live Healthy”
Philip Stone March 17, 2005
Europeans used to scoff at the fat American – there were so many of them (especially those who insisted on wearing shorts to emphasize their figure) -- but now obesity has reached epidemic proportions in Europe, and the regulatory fingers are wagging at television food advertisers. The alleged villains are not just the junk food outlets, but also household-name food manufacturers who target their heavily sugared or salted products in programs watched by the under 12s.

 

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