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Viewers Skip the Ads?
Philip Stone April 18, 2005
Since so many of us now have, or are getting, the technological means to skip TV ads, and advertisers know what we are doing, then what future is there for the traditional free television model financed by advertising? The answer from some of the biggest names in television is basically, “We have to rethink the way we sell advertising”. And quickly. available for restricted access.
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