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Food And Soft Drink Companies Representing Some Two-Thirds Of European Food Advertising Pledge To Stop Promoting Junk Food to The Under 12s Within A Year, And Unlike A Similar Food Company Pledge In The US, This One Has Independent Verification
Philip M. Stone - December 12, 2007
European governments are serious in attacking obesity. Itís not just the individualís personal health Ė the disease kills 10-13% of all Europeans and obesity rates have tripled since the 1980s -- but itís a money issue, too, eating up some 2-8% of all health costs depending on the country. So itís no wonder the European Commission threatened food manufacturers that they take action, or action will be taken for them.
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