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Read Between the Lines Of Ford’s Announcement Of Its Double Digit Ad Spend Growth This Year And Traditional Media Should Not Cheer Too Much – A Lot of That New Spend Is Going Digital and Elsewhere
Philip M. Stone - May 4, 2006
Traditional media, hard hit by automobile companies cutting back on their advertising spend because of poor sales and huge financial losses, thought it heard the announcement this week it has waited so long for -- Ford is boosting its advertising spend over the next 12 months. But look closely at how the company is going to spend that additional money and there’s no reason to uncork the champagne.

 

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