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When Detroit Sneezes Media Usually Catches A Cold But You Just Canít Call Fordís $8.7 Billion Q2 Loss A Sneeze
Philip Stone July 30, 2008
Ford and General Motors together spend around $5.5 billion annually on advertising but take a look at their advertising spend trend over the past three years and itís down each year. And when Ford released its record $8.7 Q2 loss it also announced it had cut its marketing budget by 50% for the quarter. available for restricted access.
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