followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article or material you have chosen...

 

When Detroit Sneezes Media Usually Catches A Cold But You Just Canít Call Fordís $8.7 Billion Q2 Loss A Sneeze
Philip Stone July 30, 2008
Ford and General Motors together spend around $5.5 billion annually on advertising but take a look at their advertising spend trend over the past three years and itís down each year. And when Ford released its record $8.7 Q2 loss it also announced it had cut its marketing budget by 50% for the quarter.

 

...is available for restricted access.
You may access this specific article or material for €4

If you are an ftm Member, please go to the home page HERE and log in

ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration
To register click here.

copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm