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Ad Forecasts For 2009? You Just Donít Want To Go There!
Philip Stone October 16, 2008
Every December during New Yorkís Media week the biggest names in advertising forecasting trot out their estimates for the coming year, with the trend the past few years of reducing those forecasts come July and September. But given the current economic mess, that advertisers are aggressively putting their hands in their pockets does anyone really want to go out on a limb for next year? For those who insist on something, itís going to be down, big-time.
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