Welcome to followthemedia.com
The article or material you have chosen...
Look Beyond 2010 For Global Ad Growth
Philip Stone December 9, 2009 Follow on Twitter
Every December the major global advertising giants prognosticate on how great things are going to be the following year, and then usually come April they reduce their forecasts a bit, come July by quite a bit more and come October we more or less know the true picture which is substantially less revenue less than had been forecast that past December. Well, at this year’s New York UBS Media Week they forecast a 1% gain for 2010, so if recent past experiences are anything to go by, 2010 is going to be another rotten advertising year.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration