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Look Beyond 2010 For Global Ad Growth
Philip Stone December 9, 2009 Follow on Twitter
Every December the major global advertising giants prognosticate on how great things are going to be the following year, and then usually come April they reduce their forecasts a bit, come July by quite a bit more and come October we more or less know the true picture which is substantially less revenue less than had been forecast that past December. Well, at this yearís New York UBS Media Week they forecast a 1% gain for 2010, so if recent past experiences are anything to go by, 2010 is going to be another rotten advertising year. available for restricted access.
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