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How Long Before Ad Agencies Give Up On Traditional Media?
Philip Stone July 2, 2009 Follow on Twitter
The headline is intentionally provocative and probably premature, but the goings on last week at the annual Cannes Lions International Advertising Festival really should have traditional media wanting to know more, for there were Internet giants such as Google and Microsoft cozying up to the world’s big ad agencies encouraging them to switch more of their spend to digital and the body motion from the advertising community showed it was only too happy to welcome digital into their fold.
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