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Most Forecasters Lower Their Full Year Ad Spend Prognoses And Traditional Media’s Angst At The Growing Digital Spend Gets Worse
Philip M. Stone - July 4, 2007
The prognosis for the US 2007 advertising spend is that it’s not going to be as strong as originally forecast, newspapers in particular should be grateful for whatever they get, but next year will be something else -- US Presidential elections and the Beijing Olympics make for a year to really boost spirits.
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