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Advertising Watchdogs On The Prowl For Corporations Fudging Facts To Earn 'Green' Credentials Or Making Excessive Health Claims -- In The UK American Stalwarts Boeing and Kellogg Have Been Shot Down In Flames
Philip M. Stone - November 29, 2007
Corporations these days are striving to promote their green credentials or health claims but who out there is checking the basis for what they say? In the UK the Advertising Standards Authority (ASA) is doing just that, and in turning the heat on environmental ads it has just shot down American plane maker Boeing.
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