Welcome to followthemedia.com
The article or material you have chosen...
Advertisers No Longer Find Acceptable That Half The Money They Spend On Advertising Is Wasted
Philip Stone December 17, 2009 Follow on Twitter
One of the more famous advertising quotes comes from one of the founding Lever Brothers who knew even then in 1925 a thing or two about advertising – “Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” Today, advertisers are no longer willing to accept that as their way of life.
...is available for restricted access.
You may access this specific article or material for €4
If you are an ftm Member, please go to the home page HERE and log in
ftm Members can access all site material at no additional charge.
You can JOIN ftm here
The ftm newsletter available at no charge to all with registration