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Advertisers No Longer Find Acceptable That Half The Money They Spend On Advertising Is Wasted
Philip Stone December 17, 2009 Follow on Twitter
One of the more famous advertising quotes comes from one of the founding Lever Brothers who knew even then in 1925 a thing or two about advertising – “Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” Today, advertisers are no longer willing to accept that as their way of life.

 

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