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With Record Internet Advertising in 2004 on Both Sides of the Atlantic Is It Any Wonder Traditional Media Invests Big-Time Buying Online Sites?
Philip Stone February 24, 2005
US Internet advertising grew 17% in the 2004 fourth quarter to achieve a record $9.6 billion for the year – that’s 32% more than 2003 and 19% more than in 2000 when the dot com boom was at its highest. Some European countries are reporting even higher percentage gains. And with the traditional newspaper business facing circulation declines and soft advertising markets, the “If you can’t beat them, join them” syndrome is in full swing.

 

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