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Advertising Slip Sliding Away
Michael Hedges May 20, 2013 Follow on Twitter
With resigned entente it's accepted that advertising as media's primary revenue source is slipping away. Advertising in newspapers and magazines fell to the internet first and fastest, readers attracted more to the web's cornucopia and media buyers following. Television advertising held steady until viewers strayed, the web offering more, sooner, everywhere. Publishers and broadcasters answered by building paywalls. Then internet advertising began slowing.
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