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Europe Started Slower Than The US In Embracing Internet Advertising Opportunities, But It Has Caught Up Real Fast -- In Percentage Terms Its 2007 Web Advertising Spend Is Forecast To Just Exceed The US And Gain Even More In The Years To Come
Philip M. Stone - January 23, 2007
European online advertising is forecast to grow some 25% this year whereas in the US online growth rates are projected at 19%, but while the Internet’s percentage of the total advertising spend is pretty much the same for both (7.2 – 7.3%) Europe is expecting to hit around 9.4% in 2010 compared to 8.9% in the US.
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