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Kellogg Will Advertise Only Nutritional Food To The Under 12s Globally In A Major Victory In The War Against Childhood Obesity
Philip M. Stone - June 15, 2007
Make no mistake, television food advertising aimed at kids is a huge grown-ups business worth some $3 billion in the US alone last year. A recent US government study said that half the junk food, sugary cereals, and soft drinks ads are on TV programs aimed at the under 12s. Nutritionists and government officials around the world are convinced such ads are a leading cause of the large increase in childhood obesity. But an admonished Tony the Tiger says he’ll do better from now on.

 

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