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Publicis’ CEO Warns The Advertising Industry that The Playing Field Has Changed – Consumers Are Now In Charge Of When and How They Receive The Message -- And The Only Three Ways For Agencies To Survive In This New Media World Are “Change, Change, and Change”
Philip M. Stone - June 19, 2006
Consumers now have so many different ways, empowered by technology, to obtain the news, information and entertainment they want when they want it that they have become “enlightened despots” according to Maurice Levy, Publicis Groupe CEO. And while he thinks television will remain a preferred medium for some time to reach those consumers, he does question whether print can continue to charge on a long-term basis.

 

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