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Ballast Overboard, TV Broadcasters Seek Ad Lift
Michael Hedges August 31, 2017 Follow on Twitter
Ad spending growth rates have long correlated with GDP growth rates, a lagging variable say the economists. Through the last decade TV ad spending led GDP growth, partly on the collapse of print advertising. That bubble has lost its lift. The worrying possibility of a disconnect appears to be another digital dividend. available for restricted access.
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